Google might have changed the face of the Internet searching with its singular, and closely protected, search method that has proven to producemore accurate results than the leading search engines of the past (despite attempts by people utilizing search engine optimization to try and manipulate the results!), however there is a new player attempting to give the Internet search a thorough facelift, and it appearsto be succeeding where so many others have failed. Bing.com, Microsoft’s latest attempt was launched in the end of May 2009, and has starting then demonstrated improvements in acceptance regularly in a market where many were certain that Google could not, and would not, be closed in on possibly in our times. Scarcely a couple of months after Microsoft’s arrival with Bing, Google’s market share fell by 0.1 percent, while Bing soared to 9.3 percent of market presence. Many other search engines have remained constant in their market share, but when the 2nd best search engine Yahoo has only 19.3 percent of the market share, it is astounding that a new entrant such as Bing can climb to nearly 10 percent immediately, and seems that it won’t just stop there.
What’s so outstanding about Bing? Is it just the $100million Internet Marketing and Search engine marketing program that has it biting away at the search engine market share? Or is there something actually significant in the way the search happens that sets it above the competition, positioning it as a genuine challenger to Google? Probably both. For instance, Bing features a visual search function which allows a user to explain what they’re searching for and then narrow down their search based on image results, thus a user who can remember what an object looked like finds it hard to call to mind what it’s called, can easily find what they’re after. Saw Caught a new car on the way but don’t understand what make or model it was? Bing’s visual search will assist you in finding that model by providing you with a series of pictures from which to identify the nearest and eventually find arrive at the exact model you were going for. This may appear a simple idea at first, but Bing feels that they are revolutionizing the way people will think of Internet searches in the future. By making it more graphical, they hope to redesign the way people search the web. It’s no surprise then that they like to call Bing a ‘decision engine,’ rather than a ‘search engine.’